Case Study: Watermark achieves 24/7 hiring with Willo

How Watermark recruits 24/7 with Willo

Watermark, a senior housing operator with 70+ communities across the United States, needed a 24/7 candidate screening process that could support applicants across time zones and around the clock. The recruiting team wanted a solution that was easy for recruiters to use, worked with their existing tech stack, and fit their people-first approach—so they evaluated several platforms, including Willo’s asynchronous video interviewing product.

Willo provided Watermark with an always-on video interview workflow that candidates can complete anytime, supported by multiple trainings and deeper integration into the recruiting process. The result was an 84% interview response rate, reduced concerns about candidates ghosting phone screens, and broader use across frontline and senior roles. Willo also helped Watermark improve candidate experience by letting applicants interview on their own schedule.

Watermark

Debbie Penn

National Director of Recruitment