Case Study: Madison Reed Achieves Faster Stylist Hiring with Willo

How Madison Reed Scaled Stylist Hiring with Willo’s Candidate-First Approach

Madison Reed, the beauty brand known for its salon-quality hair color and nationwide Hair Color Bars, needed a better way to scale high-volume stylist hiring while staying true to its values and candidate experience. With candidates often balancing multiple jobs and unconventional schedules, the team wanted a faster, more flexible way to assess talent for in-store roles.

Willo provided a candidate-first video interviewing and screening solution with audio/video responses, automated email and SMS reminders, simple review access for hiring managers, and Greenhouse integration. With Willo, Madison Reed cut time-to-hire by 50% from 30+ days to 15 days or fewer, reduced screening time by 66%, and doubled candidate response rates, helping the lean team hire faster and uncover stronger-fit talent.

Madison Reed

Arianna Watters

Regional Talent Acquisition Partner, West Coast