Case Study: Lunio saves over $50,000 and hires SDRs faster with Willo

How Lunio’s HR team saved over $50,000 using Willo to hire SDRs

Lunio, a fast-growing tech company that had just raised a $15 million Series A, needed to scale its sales and support hiring quickly while keeping the candidate experience in-house. With a goal to build an outbound sales function within six months and double headcount within 12–18 months, the HR team evaluated agency recruiters and video interview tools, ultimately looking for a solution that could help them assess junior candidates efficiently without losing control of the employer brand.

Using Willo’s async video interviewing platform with Teamtailor integration, Lunio replaced early phone screens with structured video interviews for nearly 900 applicants. In just 1.5 months, the team hired 10 people, including 7 SDRs, achieved an 89.3% interview completion rate, saved 47 hours of recruiter time, and reduced hiring costs by over $50,000 compared with agency fees.

Lunio

Matt McKenna

Head of Talent