Case Study: University of Indianapolis achieves record first-year enrollment with Williams Randall Marketing

University of Indianapolis grows form submissions 223% with Williams Randall Marketing

The University of Indianapolis faced the challenge of measuring the effectiveness of its traditional media buys and needed a targeted, measurable digital campaign to directly track conversions and influence enrollment. They engaged vendor Williams Randall Marketing to develop an integrated media plan with the ambitious goal of achieving their largest-ever incoming first-year class.

Williams Randall Marketing consolidated media buys and implemented a comprehensive digital strategy. This included targeted online display, Google search campaigns, and social media ads on Facebook and Instagram, all optimized with various calls to action and retargeting. The results were exceptional, exceeding the enrollment goal and delivering the university's largest freshman class ever. Measurable impacts included a 34% decrease in cost-per-click, a 236% increase in conversion rate, an 81% decrease in cost-per-conversion, a 223% increase in form submissions, and a massive 935% increase in booked tours.

University of Indianapolis