Case Study: The Children's Museum of Indianapolis increases gift membership sales with Williams Randall Marketing

The Children's Museum of Indianapolis boosts gift membership sales 25% with Williams Randall Marketing

The Children's Museum of Indianapolis sought to increase sales of its gift memberships during the holiday shopping season. They engaged the vendor Williams Randall to develop a targeted online advertising campaign to reach shoppers making gift-buying decisions.

Williams Randall implemented a solution using targeted online display advertising and search engine marketing. The campaign included specially designed banner ads and email messages focused on conversion. This strategy resulted in a 25% increase in online gift membership sales and a 25% increase in revenue. The campaign's click-through rate was also 14 times the industry average.

The Children's Museum of Indianapolis