Case Study: Jayco boosts leads with Williams Randall Marketing

Jayco boosts leads 850% and cuts cost per lead 95% with Williams Randall Marketing

Jayco, an RV manufacturer, needed to increase the number of leads they received each month. Williams Randall Marketing was tasked with optimizing the performance of preexisting landing pages and lead generation forms to meet this challenge.

Williams Randall Marketing implemented a strategic full-funnel media campaign. They targeted distinct audiences for each of Jayco's brands to reduce competition and used tailored messaging for different stages of the buyer's journey. This approach led to a 95% year-over-year improvement in cost per lead and an 850% increase in leads for Jayco.

Jayco