Case Study: Horizon Bank breaks through industry sameness with Williams Randall Marketing

Horizon Bank refreshes its brand across 60+ branches with Williams Randall Marketing

Horizon Bank, a regional bank headquartered in Indiana, engaged Williams Randall Marketing to help it stand out in a highly competitive and homogenous industry. The bank's challenge was to refresh its brand and become a smarter marketer through more strategic and effective creative work.

Williams Randall Marketing developed a comprehensive multi-media awareness campaign that emphasized Horizon Bank's key differentiator: its ability to listen to clients. The solution included quiet, listening-focused video and radio spots, alongside outdoor and online advertising. As part of the rebrand, Williams Randall also created a refreshed, contemporary color palette for the bank. The campaign successfully increased awareness and included conversion-based efforts for specific loan products.

Horizon Bank