Case Study: Hoosier Lottery surpasses sales goals with Williams Randall Marketing's Quick Draw campaign

Hoosier Lottery surpasses sales goals by 230% with Williams Randall Marketing

The Hoosier Lottery worked with Williams Randall Marketing to launch its new Quick Draw lottery game and surpass its initial sales goals. The challenge was to effectively market the new game and capture the excitement that players feel between purchasing a ticket and discovering if they have won.

Williams Randall Marketing developed a television advertising campaign that framed the product around this core insight. The campaign's concept showed that even a terrible day can be a good one because of the excitement that comes with the potential to win. This solution was highly successful, resulting in the lottery more than doubling its launch goal by achieving 230% of its targeted sales.

Hoosier Lottery