Case Study: Holiday World & Splashin' Safari boosts season-pass sales and attendance with Williams Randall Marketing's Thunderbird launch campaign

Holiday World & Splashin' Safari boosts season-pass sales 31% with Williams Randall Marketing

The theme park Holiday World & Splashin' Safari needed to launch a major new roller coaster called Thunderbird and drive ticket sales. They hired the vendor Williams Randall to create a campaign that would raise awareness and overcome outdated perceptions of the park.

Williams Randall implemented a multimedia campaign using broadcast TV, radio, outdoor, online display, and targeted digital advertising. The vendor's media team secured significant added-value promotions and achieved a 35% cost savings. The campaign resulted in record-breaking attendance, with season pass sales rising 31% over the previous year. Online ads also delivered a near $5 return for every dollar spent.

Holiday World & Splashin