Case Study: Goodwill of Central & Southern Indiana boosts recruiting results with Williams Randall Marketing

Goodwill of Central & Southern Indiana cuts cost per application 48% with Williams Randall Marketing

Goodwill of Central & Southern Indiana, an iconic community-focused nonprofit, faced a significant challenge in recruiting employees across its retail, commercial services, nursing, and education divisions. They partnered with the vendor Williams Randall Marketing to develop a targeted recruitment campaign to drive awareness of job opportunities and the organization's mission.

Williams Randall Marketing implemented a multi-faceted digital campaign using their Left-Brain Creativity process. The solution involved segmenting audiences by career interest and geography, then deploying targeted messaging through a mix of Google Search, Google Display, and social media platforms like Facebook, Instagram, and Pinterest. The vendor also assisted in transitioning the client's recruiting software and created specialized landing pages. The results were highly successful, with Williams Randall Marketing improving the cost per application by 48% and influencing 8,961 out of 39,478 total applications submitted, directly helping more people secure employment.

Goodwill of Central & Southern Indiana