Case Study: Elements Financial boosts satisfaction and online applications with Williams Randall Marketing's digital branch website redesign

Elements Financial boosts website satisfaction 33% with Williams Randall Marketing

Williams Randall Marketing partnered with Elements Financial, an Indiana-based credit union, to address its challenge of transforming its online presence into a "digital branch." The goal was to provide a more convenient platform for members to manage finances and to increase online applications for products and services, supporting the credit union's corporate objective of reaching digital excellence.

Williams Randall Marketing executed a comprehensive redesign based on user research. The solution included reorganizing the site for better self-support, creating new product pages, and adding prominent calls to action. This resulted in a 33% increase in members reporting they were 'Very Satisfied' and a 48% year-over-year increase in clicks to apply for loans and products.

Elements Financial