Case Study: AAA Hoosier Motor Club achieves higher conversions with Williams Randall Marketing’s landing page testing strategy

AAA Hoosier Motor Club boosts conversions 74% with Williams Randall Marketing

The customer, AAA Hoosier Motor Club, wanted to attract online traffic for its travel planning services within its Midwestern territory. To meet this challenge, vendor Williams Randall Marketing developed a comprehensive digital strategy that utilized search engine marketing (SEM) and contextual display advertisements.

Williams Randall Marketing implemented a test to determine if a contest offer would improve landing page conversions. The solution revealed that a landing page with no offer had a 74% higher conversion rate. Based on these surprising results, the vendor removed the offer from the campaign, achieving a significantly more effective outcome for the customer.

AAA Hoosier Motor Club