Case Study: Virbac expands global B2B and B2C ecommerce with Williams Commerce and BigCommerce

Virbac launches 13 global stores with Williams Commerce

The animal health company Virbac sought to expand its global ecommerce presence and streamline its existing BigCommerce store operations. They engaged the vendor Williams Commerce on a development retainer to launch new B2B and B2C stores in multiple countries and to address a backlog of technical tasks, needing a partner to manage continuous development and ensure consistency across its global sites.

Williams Commerce refactored Virbac's core store template, updated themes, and integrated key features like the BigCommerce B2B Buyer Portal and subscription functionality. This work enabled the successful launch of new stores, including B2C stores in the Czech Republic and multiple B2B stores, providing a scalable platform for global growth and allowing professionals to order outside business hours. The vendor's ongoing support ensures Virbac's ecommerce solution continually supports its mission.

Virbac