Case Study: Gill achieves world-class customer journeys with Williams Commerce's headless ecommerce solution

Gill boosts SEO by 17% with Williams Commerce

Williams Commerce helped the marine apparel brand Gill to address their need for world-class online customer journeys across 37 countries. Gill sought to improve user experience and SEO beyond what a traditional ecommerce platform could offer, requiring a headless solution that could seamlessly integrate commerce and content.

The vendor implemented a headless ecommerce solution using BigCommerce and WordPress as a digital experience platform (DXP). This allowed Gill to manage content and commerce independently, coordinating experiences across multiple channels. The results included a 17% improvement in SEO, a 347% increase in lighthouse score, and improved conversion rates and customer engagement.

Gill