Case Study: Event Decor Shop boosts sales by 98% YoY with Williams Commerce's Paid Media strategy

Event Decor Shop boosts sales by 98% YoY with Williams Commerce

The online retailer Event Decor Shop faced a highly competitive marketplace and needed a paid media strategy to boost ecommerce sales while maintaining a strong return on ad spend. They enlisted the expertise of Williams Commerce to devise and implement this strategy.

Williams Commerce executed a multi-channel paid media approach using Google Ads and Pinterest Ads. Their solution included targeted Search and Performance Max campaigns on Google, plus creative and catalog campaigns on Pinterest to attract and retarget customers. This strategy resulted in a dramatic 98% year-over-year increase in sales from Pinterest Ads and a 47% increase in revenue from Google Ads, successfully exceeding business goals.

Event Decor Shop