Case Study: Central Park Conservancy improves ecommerce visibility with Williams Commerce’s Shopify and Adobe Analytics integration

Central Park Conservancy improves ecommerce tracking with Williams Commerce

Williams Commerce helped Central Park Conservancy, the nonprofit caretaker of New York's Central Park, address a critical data visibility challenge. Their ecommerce store, a key fundraising tool, was migrating from Adobe Commerce to Shopify, which broke their existing Adobe Analytics reporting. This left marketing and ecommerce teams without detailed insights into user behavior and campaign performance, hindering data-driven decisions.

The solution from Williams Commerce was a seamless and robust integration between Shopify and Adobe Analytics. They delivered a custom data layer, implemented full event tracking for the entire purchase funnel, and enhanced campaign tracking. This provided the Conservancy with clean, validated data, granting greater visibility into product performance, revenue attribution, and improved reporting on campaign effectiveness.

Central Park Conservancy