Case Study: a leading packaging provider grows B2B ecommerce revenue by 20% with Williams Commerce

a leading packaging provider grows revenue by 20% with Williams Commerce

Williams Commerce partnered with a leading packaging provider to support the growth of its B2B ecommerce operations. The challenge was to drive commercial growth, improve customer experience, and increase account openings across the company's digital platforms in the UK and Ireland following the initial launch of an Adobe Commerce website.

The solution involved creating and executing a digital roadmap featuring continuous website optimization and a dedicated digital marketing strategy. Williams Commerce implemented Paid Search campaigns on Google and Microsoft Ads, launched Paid Social advertising, and enhanced the site's user experience with developments like a new mega menu. The results included a 20% increase in revenue for the Ireland website, a 1,130% return-on-ad-spend from Paid Social, and a 25% increase in UK users.