Case Study: Met Office improves weather forecast communication with William Joseph

Met Office improves weather forecast communication with William Joseph

The Met Office sought to improve how it communicates weather forecasts on social media to increase the public's perceived accuracy of its information and help people make better daily decisions. The vendor, William Joseph, partnered with behavior change agency Claremont to conduct user research, an accessibility audit, and usability testing to address this challenge.

William Joseph developed and tested new social media content that included confidence ratings for forecasts and used more accessible, conversational language. This solution aimed to make complex information easier to understand for a broader audience, thereby building greater trust in the Met Office's forecasts. The project's impact was measured against multiple UN Sustainable Development Goals.

Met Office