Case Study: Butterball improves seasonal consumer care and coupon distribution with Wilke Global

Helping Butterball Prepare for Thanksgiving

Butterball, the largest U.S. producer of turkey products, needed to improve consumer care across two very different contact centers: a year-round center and the seasonal Turkey Talk-Line®. Its previous setup relied on separate systems and even printed reference materials, creating duplicated data, inconsistent tracking, and inefficiencies during massive seasonal call spikes. Butterball turned to Wilke Global for a more unified consumer care approach.

Wilke Global implemented its integrated CRS platform along with the ENLIGHT knowledgebase, SPOT product locator, live chat, and ecoupon functionality, bringing both contact centers into one system. The result was a more seamless experience for staff and consumers, better data integrity, easier training, and improved coupon distribution. Wilke Global also provided hands-on implementation and holiday support, helping Butterball handle more than 30,000 calls per month in peak season and serve hundreds of thousands of consumers more efficiently.

Butterball

Priscilla Sutherland

Director of Consumer Affairs