Case Study: Universal Pictures engages fans with AI-powered Fast X poster creation with Wildlife

Universal Pictures launches an AI-powered fan poster experience with Wildlife

Universal Pictures sought to elevate its fan engagement for the film Fast X by pushing AI-powered poster generators to a new level. The challenge was to create a breakthrough experience that would allow fans to authentically join the cast in their own iconic character posters. Wildlife partnered with Universal to fuse storytelling and technology for this global franchise.

Wildlife developed a web-based AI tool that integrated InitML and Stability AI. The solution automatically detected a user's face from a photo, removed the background, and generated a depth map to apply real-time 3D lighting effects that mimicked the film's high-end posters. Users could create a static poster, a custom video intercut with film footage, or a dynamic link for a multi-user experience. The campaign successfully created thousands of Fast X families, achieving significant unique visitors and high average time on site.

Universal Pictures