Case Study: Tyson drives product buzz and social engagement with Wildlife’s Crave-Thru activation

Tyson serves hundreds of chicken sandwiches in a one-day drive-thru popup with Wildlife

The customer, Tyson, faced the challenge of promoting its new frozen chicken sandwich designed to mimic a quick-service restaurant experience. To drive engagement, vendor Wildlife was tasked with creating a unique activation that would generate significant content and social buzz for the product launch.

Wildlife's solution was to transform a family home into a fully functioning drive-thru pop-up for a one-day event. The vendor fabricated signage, an electronic order board, and custom packaging to create an authentic fast-food experience. Wildlife served hundreds of sandwiches, captured extensive content via multiple cameras and a drone, and successfully drove social engagement. This activation served as Tyson's first experiential marketing effort, creating a large volume of assets to enhance the new product's launch.

Tyson