Case Study: DoorDash drives record-breaking Super Bowl engagement with Wildlife

DoorDash powers a Super Bowl giveaway with Wildlife and 1813-character promo codes

The customer DoorDash, in partnership with their agency Wieden+Kennedy, planned an ambitious Super Bowl giveaway and needed a digital partner. Their challenge was to create a website and engineer a secure back-end system capable of handling the massive traffic spike and millions of concurrent submissions expected when the commercial aired.

The vendor Wildlife built a complex back-end system that was volume tested for millions of users to ensure the site would go live in sync with the broadcast and withstand the traffic onslaught. The solution analyzed submissions for accuracy and encouraged continued engagement. Wildlife's work resulted in record-breaking engagement for DoorDash, with a staggering number of code submissions and endless viral memes and discussion on platforms like TikTok and Reddit.

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