Case Study: Delta Faucet creates a high-engagement virtual showroom with Wildlife

Delta Faucet drives 100,000+ views with Wildlife

The customer, Delta Faucet, faced the challenge of introducing its 2021 product line without the ability to host traditional industry showcases. To reimagine the classic trade show experience, Delta Faucet partnered with vendor Wildlife for a comprehensive solution involving live-stream production and digital content.

Wildlife transformed a real home into a showroom and produced a transatlantic live-stream event hosted by Emily Hampshire. The vendor handled all live-action and digital production, built a custom landing page with interactive video, and ensured a seamless broadcast. The efforts garnered over 100,000 views, a 100% positive sentiment in the live chat, a 16.8% engagement rate, and campaign media impressions that grew by over 90% from the previous year.

Delta Faucet