Case Study: Bath & Body Works ignites immersive laundry experiences with Wildlife's "Laundromat Reimagined"

Bath & Body Works serves 1,300+ mocktails with Wildlife at Laundromat Reimagined

Wildlife partnered with Bath & Body Works to launch a new line of laundry products. The client's challenge was to move beyond simply engaging the sense of smell and instead create a fully immersive, multi-sensory experience that would celebrate and reimagine the laundry routine for their guests.

The vendor, Wildlife, designed an elaborate experiential event dubbed the "Laundromat Reimagined." This interactive installation featured a journey through a custom laundromat facade, a scented garden, and a speakeasy tunnel, culminating in a party with computer-vision technology and custom mocktails inspired by the product scents. The event was a major success, hosting nearly 1,000 guests over two days, serving over 1,300 mocktails, and sampling more than 1,700 products.

Bath & Body Works