Case Study: KLM Royal Dutch Airlines reaches global travellers from local airports with Wildish & Co.

KLM Royal Dutch Airlines launches a 30-second campaign with Wildish & Co.

KLM Royal Dutch Airlines faced the challenge of communicating that UK travelers could access global destinations via connecting flights from their local airports through Amsterdam. They needed to overcome negative perceptions of connecting flights and distinguish themselves from budget airlines. The vendor, Wildish & Co., was engaged to develop a strategic branding and digital campaign to address this.

The solution implemented by Wildish & Co. was a campaign built around the strategic hook "Travel far, from where you are." The centerpiece was a versatile, high-production video advertisement designed to be repurposed across multiple online and offline channels. This approach ensured consistent messaging and maximized budget efficiency for the campaign.

KLM Royal Dutch Airlines