Case Study: a large client achieves 10x daily enrollment growth with Wildfire's omnichannel rewards marketing

Large Client drives 10x daily enrollments with Wildfire

The large client, a major banking institution, faced challenges in significantly expanding the user base and maximizing the value of its rewards program. Its initial strategy, which relied on basic email marketing, provided only steady, linear growth in daily enrollments. To overcome this, the client partnered with vendor Wildfire to implement a more active and strategic marketing approach using their rewards platform.

Wildfire implemented a full-throttle omnichannel marketing strategy for the client. This solution integrated an optimized enrollment flow, regular Boosted Offers, Action Rewards enrollment bonuses, and a high-impact Branded Shopping Day. The results were remarkable, driving a 10x growth in daily enrollments. Specific impacts included a 70% lift in enrollments from reducing friction, an 8x order lift from campaigns, and a critical 17% of new enrollees making their first purchase within 24 hours during the major event.