Case Study: a major financial institution boosts rewards program adoption with Wildfire Boosted Offers

a major financial institution boosts enrollments 48% with Wildfire

The customer, a major financial institution, faced the challenge of increasing customer participation and enrollment in its shopping rewards program. To address this, it partnered with vendor Wildfire to utilize their Boosted Offers incentive product.

Wildfire implemented Boosted Offers campaigns that significantly increased cashback rewards for a limited time. This solution drove a 38% increase in extension installs and a 48% increase in enrollments. The campaigns also boosted offer activations by 91% and orders by 756% at featured merchants, while successfully re-engaging a third of previously inactive users.