Case Study: FullStory drives 2,000+ clicks and 500 report downloads with Wildfire PR

FullStory drives 2,000+ landing page clicks with Wildfire PR

FullStory, a company specializing in analytics that tracks subtle website behavior, faced the challenge of promoting its technology as a superior alternative to traditional customer feedback methods. The vendor Wildfire PR was engaged to help position FullStory's platform to marketing, customer experience, and retail audiences.

The solution implemented by Wildfire PR was a tech PR media relations programme that leveraged influencer advocacy from Helen Dewdney. This campaign, titled 'The Quiet Critics', unveiled a new report to secure coverage and drive web traffic. The results for Wildfire PR's client included over 20 top-tier media articles, more than 2,000 landing page clicks, and 500 report downloads.

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