Case Study: SAP Emarsys achieves media cut-through with Wildfire PR

Emarsys drives 50+ media articles with Wildfire PR

The customer, Emarsys, faced the challenge of stepping into the spotlight as a tech partner for online retail brands when the COVID-19 pandemic hit. The vendor, Wildfire PR, implemented a data-led tech PR campaign to address this need.

Wildfire PR created the online COVID-19 Commerce Insight tracker using real-time anonymized sales data from 2,500 Emarsys customers. This solution generated significant media cut-through, resulting in over 50 media articles, more than 2,500 downloads of the insights, and over 120 new sales leads for the customer.

Emarsys