Case Study: Contentsquare achieves #1 share of voice in MarTech CX with Wildfire PR

Contentsquare drives 80+ media articles with Wildfire PR

Contentsquare, a digital experience analytics platform, sought to stand out in the competitive MarTech and CX space by highlighting its unique ability to understand how customers feel. To achieve this, they partnered with the vendor Wildfire PR to develop a fresh storytelling platform that would showcase what makes their technology special.

Wildfire PR implemented a PR campaign titled "Digital Happiness" for Contentsquare, which was centered around original research surveying 4,000 consumers and 5,000 marketers. This research provided compelling angles that fueled an interactive report and a drumbeat of stories, interviews, and thought leadership in national, marketing, and vertical press. The campaign was highly successful, generating over 80 media articles, driving more than 900 report downloads, and earning Contentsquare the #1 share of voice in its category.

Contentsquare