Case Study: Bango creates a new subscription category with Wildfire PR

Bango generates 1,740 media articles and 240 leads with Wildfire PR

Bango, a digital payments provider, wanted to pivot its business to capitalize on the subscription economy with its new Resale product. The challenge was to shift its market position from a niche technical player to a must-have for telcos. To achieve this, Bango enlisted the tech PR services of vendor Wildfire PR.

Wildfire PR created a bold campaign that introduced the "Digital Vending Machine" concept and established the new "Super Bundling" product category. This strategy generated widespread media coverage and successfully repositioned Bango. The measurable results for the campaign included 1,740 media articles, over 240 leads, and 9 high-value telco deals.

Bango