Case Study: Bango boosts awareness and drives leads with Wildfire PR

Bango boosts awareness 900% with Wildfire PR

Bango, a company with a game-changing ad technology, faced the challenge of low brand awareness and an entrenched search marketing model. To break through, they partnered with the vendor Wildfire PR on a campaign to expose the failures of online ad targeting.

The solution implemented by Wildfire PR was a bold stunt that involved buying what they called the "world's worst" billboard in a remote location to demonstrate the futility of missing the target audience. This was supported by a microsite and original data. The campaign was highly successful for Wildfire PR, generating over 50 pieces of top-tier media coverage, increasing awareness by 900%, and driving over 120 marketing leads.

Bango