Case Study: Disney+ drives social growth and subscriber success with Wilderness social media operations

Disney+ adds 400K subscribers with Wilderness

The customer Disney+ engaged the vendor Wilderness to support the EMEA launch of its streaming platform. The challenge was to build out an internal team, process, and social media strategy for success to manage the new service's marketing operations across the region.

Wilderness implemented an 18-month operational transformation for Disney+, defining social workflows and developing platform, content, and community strategies. This included building an editorial roadmap and new performance reporting. The solution led to unprecedented success, adding over 400K new subscribers and generating 3.1 billion social impressions, 170 million video views, and 1.3 million hours of content viewed online. Wilderness now serves as the brand's retained social agency of record.

Disney+