Case Study: Wild Spezial drives a high-traffic holiday microsite launch with Wild

Wild Spezial launches Oculus Quest Day with Wild, drawing 5M+ visitors

The customer, Wild Spezial, collaborated with the vendor Wild to create a microsite for a holiday campaign called Oculus Quest Day. The challenge was to design, develop, and launch this high-traffic promotional website within an extremely tight four-week timeline, all while ensuring the platform could handle a massive influx of users and prevent bots from claiming the giveaways.

Wild implemented the solution by overlapping design and development phases, fostering a high degree of collaboration that even included real-time adaptations to the live site. They built a custom front end seamlessly integrated with a Shopify store and strategically released drops every 30 minutes to build anticipation. This approach by Wild was highly successful, resulting in over 5 million visitors on launch day, with free drops selling out in an average of 30 seconds and 5,000 people attempting to check out for a single item simultaneously.

Wild Spezial