Case Study: Le Labo elevates its editorial publication with Wild's digital experience

Le Labo launches Le Journal Society with Wild in a 20-location digital experience

Le Labo, a luxury fragrance brand, wanted to translate its physical editorial publication, Le Journal Society, into a digital space to support its vision of craftsmanship. The brand collaborated with the vendor Wild to develop a digital experience that would maintain the aesthetic of the printed newspaper while incorporating interactive elements.

Wild provided a solution that included concept, creative direction, design, and development. The team created a digital publication enhanced with playful interactions and subtle animations, resulting in a fun and engaging user experience that successfully connected with the audience. The client was highly impressed with Wild's technical proficiency, creativity, and collaborative approach.

Le Labo