Case Study: IKEA boosts community engagement with Wild

IKEA boosts engagement and sign-ups in 18 hours with Wild

IKEA collaborated with the digital agency Wild to create a campaign that highlighted the importance of local communities and how helping each other can make lives better. The challenge was to develop an engaging digital campaign that would effectively communicate this message and drive user engagement and sign-ups for the IKEA Family Cömmunity.

Wild designed and developed four fun, interactive 3D mini-games to showcase the impact of small acts of kindness. Using Spline for 3D design and WebGL for deployment, Wild built a custom development pipeline to streamline the process from ideation to launch. The campaign was a significant success, surpassing its initial goal for user engagement and sign-ups within just 18 hours of launch.

IKEA