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Case Study: Cowboy State Daily achieves a dynamic digital news platform with Wild
A Wild Case Study
Cowboy State Daily transforms its website with Wild, migrating 12,000+ articles
Cowboy State Daily, an all-digital news organization in Wyoming, faced the challenge of refreshing its website to increase its audience and compete on a national level. The company partnered with the vendor Wild for a comprehensive redesign and development project to transform its digital platform.
Wild conducted extensive research and developed a new user-friendly interface and visual identity inspired by Wyoming's heritage. They created a custom CMS for the non-technical team and migrated over 12,000 articles using AI. Wild also implemented an algorithm for trending articles and integrated the Algolia search engine to enhance the reader experience with personalized recommendations and intuitive search. This transformation provided Cowboy State Daily with a dynamic digital platform to effectively manage its content and engage a broader audience.
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