Case Study: Alzheimer’s Association demystifies Alzheimer’s through storytelling with Wild

Alzheimer Association demystifies Alzheimer’s for 5.8 million Americans with Wild

The Alzheimer Association, a major organization supporting those affected by the disease, faced the challenge of raising awareness and teaching about Alzheimer's prevention in a way that was both compelling and accessible. They partnered with the vendor Wild to create an immersive web story experience to demystify the disease and encourage early diagnosis.

Wild developed the "Our Stories" website, a vividly designed online experience featuring animations from an Oscar-nominated illustrator that visualized real audio interviews. The solution included a 3D-modelled fly-through effect using WebGL and was built with a strong focus on accessibility, featuring an effects toggle and a text-based accessible mode. The vendor Wild successfully delivered a unique platform that uses powerful storytelling to motivate users to have difficult conversations about Alzheimer's, aiming to lead to more early diagnoses.

Alzheimer Association