Case Study: The Lost Gardens of Heligan’s Night Garden boosts ticket sales with Wild Card

The Lost Gardens of Heligan’s Night Garden boosts ticket sales 7% with Wild Card

The Lost Gardens of Heligan’s Night Garden sought to drive ticket sales for its magical winter experience. The challenge was to create widespread awareness on both a regional and national level to support the launch. The vendor, Wild Card, a PR and strategic communications agency, was engaged to address this.

Wild Card implemented a strategy to generate buzz through targeted media placements and influencer engagement. The solution involved pitching the experience for seasonal round-ups and securing preview events for key media and local influencers. This approach resulted in 49 pieces of coverage with a reach of over 6 million, significant social media engagement, and a 7% increase in ticket sales compared to the previous year.

The Lost Gardens of Heligan’s Night Garden