Case Study: The Grand, York builds national awareness for SubRosa spa with Wild Card

The Grand, York earns 15+ quality placements with Wild Card

The Grand, York, faced the challenge of elevating its new SubRosa spa beyond a regional luxury offering to build national awareness and position it as a premier, experience-led wellness destination. To achieve this, the hotel partnered with PR and strategic communications agency Wild Card.

Wild Card implemented a targeted press strategy that included tailored storytelling and strategic media engagement, such as hosting first-look press trips. This approach secured over 15 high-quality placements in key national and trade publications, with 90% of the coverage including the brand's key messages.

The Grand, York