Case Study: Tetley boosts brand engagement with Wild Card’s Tea Habits of the Nation campaign

Tetley earns 154 editorial media insertions with Wild Card

Tetley, a tea company, partnered with Wild Card to launch its new brand platform, "for the love of tea, for the love of Tetley." The challenge was to create a campaign that would capture the hearts and minds of the nation's tea drinkers and successfully introduce this new brand message.

Wild Card created an interactive "Tetley Tea Lovers" map of the UK that captured the nation's tea habits, sparking widespread engagement and debate. The campaign was seamlessly integrated with Tetley's TV and social media launch. As a result, Wild Card secured 154 editorial media insertions in major national and regional publications, generating significant visibility across multiple channels.

Tetley