Case Study: Takis builds Gen Z brand awareness and advocacy with Wild Card

Takis builds a 40k+ UK Gen Z following with Wild Card

Takis engaged Wild Card to elevate its global brand in the UK, with a specific challenge to build awareness and community, particularly among Gen Z, to reach new heights in 2024.

Wild Card implemented a high-energy, TikTok-first social media strategy, complemented by a punchy trade press approach and targeted influencer partnerships for new product launches. The vendor's work built a dedicated social following of over 40k, secured dominant media coverage, and achieved an influencer campaign reach of 750k+, successfully driving hype and advocacy for the Takis brand.

Takis