Case Study: Rodda's drives festive purchase intent with Wild Card's influencer-led Christmas campaign

Rodda's drives 376k reach with Wild Card's Christmas influencer campaign

The customer Rodda's faced the challenge of driving front-of-mind consumer purchases during the key Christmas season to prevent switching to own-label products. The vendor Wild Card, a PR and strategic communications agency, was enlisted to help address this.

Wild Card implemented an influencer-led campaign that created a festive countdown, collaborating with six creators to showcase the product's versatility. The solution successfully generated over 100,000 organic views and a 376k campaign reach. The vendor achieved an exceptional 30% passive engagement rate and a strong campaign ROI of 18p per view, well below the industry benchmark for a good return.

Rodda's