Case Study: Red Funnel Ferries boosts Isle of Wight destination desire with Wild Card

Red Funnel Ferries generates 650 million opportunities to see with Wild Card

Red Funnel Ferries, a ferry operator to the Isle of Wight, faced the challenge of standing out in a competitive UK staycation market. They needed to be seen not just as a transport provider but as the essential gateway to a desirable destination. To build greater desire for the island itself, they worked with Wild Card, a PR and strategic communications agency.

Wild Card implemented an integrated strategy that combined immersive press trips, influencer visits, and proactive media relations to shift the conversation from travel logistics to travel inspiration. This solution generated 650 million opportunities to see, significantly raising national awareness. The campaign successfully hosted 29 journalist and influencer visits, securing extensive editorial and authentic social content that drove audience engagement and reinforced Red Funnel's positioning as the gateway to a 'Wonderfully Different' escape.

Red Funnel Ferries