Case Study: Mars Wrigley boosts gum category leadership with Wild Card’s trade PR campaign

Mars Wrigley earns 610,000+ reach with Wild Card

The customer, Mars Wrigley, a market leader in the gum category, faced a challenge from new competitors and needed to re-establish itself as the category captain for its retail partners. The vendor Wild Card was engaged to help remind retailers of the value its brands offer.

Wild Card executed a trade PR campaign featuring interviews and advertorials in top retail publications to position Mars Wrigley as a category expert. This solution generated 10 meaningful endorsements across four titles and achieved a reach of over 610,000 among key retail buyers.

Mars Wrigley