Case Study: Highland Spring achieves national media coverage and a successful eco bottle launch with Wild Card

Highland Spring earns 100+ quality insertions with Wild Card

Highland Spring faced the challenge of launching a trial for their new eco bottle, made from 100% recycled and recyclable plastic, in partnership with the retailer Tesco. To achieve this, they partnered with the vendor Wild Card for a strategic multimedia campaign.

Wild Card implemented a creative campaign called 'Remarkabubble,' a multimedia content series featuring an illusionist. This approach successfully generated blanket national and regional PR coverage, including placements in major outlets like BBC News, The One Show, The Times, and The Telegraph. The campaign resulted in over 100 quality media insertions, all of which included Highland Spring's key messages and imagery.

Highland Spring