Case Study: Eden Project drives deeper connection and greater impact with Wild Card

Eden Project drives deeper connection with Wild Card, earning 30+ solus features and £6.8 billion impact coverage

The Eden Project, a renowned garden attraction and catalyst for environmental thinking, faced the challenge of shifting its public narrative beyond being just a garden to demonstrate its deeper economic and social impact. To mark its 25th anniversary, it engaged the PR & Strategic Comms Agency Wild Card to launch an Impact Report that would drive a deeper connection with audiences and showcase its £6.8 billion economic contribution.

Wild Card developed a multi-layered communications plan grounded in "People Relations," conducting one-to-one interviews to craft a strategic narrative framing the Eden Project as a proven model for nature-led regeneration. The campaign successfully secured over 30 exclusive features in major outlets like The Times, Telegraph, and BBC, broadening audience perception and demonstrating the value of nature-based investment.

Eden Project