Case Study: Carex boosts freedom-day confidence with Wild Card

Carex sets 32 high fives in 63.3-second freefall with Wild Card

The customer, Carex, a UK hand sanitiser brand, faced the challenge of reminding the public to always carry their product as COVID-19 lockdown restrictions lifted. Their goal, supported by vendor Wild Card, was to give Brits the confidence to safely resume physical contact like hugs and handshakes.

Wild Card created the "High Five to Freedom" campaign, which set a new Guinness World Record for the most high fives during a freefall skydive. This stunt generated extensive multimedia coverage and social media engagement. The campaign achieved a combined media reach of over 41 million people, successfully promoting the Carex brand.

Carex