Case Study: Camp Coffee achieves greater brand relevance with Wild Card

Camp Coffee drives over 100 million opportunities to see with Wild Card

Camp Coffee, a beverage brand established in 1876, faced the challenge of evolving its brand positioning to heighten its relevance amongst its core target audiences. The company partnered with the PR and strategic communications agency Wild Card to ignite conversation and connect with both older and younger consumers.

Wild Card developed a new creative platform, "Inspiring Kitchen Adventures Since 1876," and a specific campaign titled "From Cookbook to FoodTok." This strategy leveraged the brand's heritage while positioning it within modern food trends. The results were significant, generating over 40 quality editorial insertions and an advertising value equivalent (AVE) of over £215k, creating more than 100 million opportunities to see.

Camp Coffee