Case Study: Business Declares drives national climate lobbying impact with Wild Card

Business Declares drives 1,800 signatures and BBC coverage with Wild Card

Business Declares, a climate-focused business coalition, faced the challenge of ensuring the UK government and political parties understood the business community's demand for greater environmental action ahead of the 2023 party conference season. Their goal was to move beyond niche sustainability media and capture national attention. They engaged the PR and strategic communications agency Wild Card to consult on strategy and amplify a visual story concept.

Wild Card's solution was the "Queue for Climate" photo stunt, which gathered hundreds of businesspeople in suits on Millennium Bridge to visually counter the perception that environmentalists are not businesspeople. The campaign successfully secured major national coverage, including on BBC and Sky News, and featured interviews with key business leaders. It also bolstered a lobbying call with support from major brands and MPs, amassing a total of 1,800 signatures for its cause.

Business Declares